Understanding the drivers of eNPS: Predicting Employee Advocacy with Px3™
In today's competitive job market, having employees who would recommend their company as a great place to work is invaluable. These advocates may contribute to a positive workplace culture and higher employee retention.
In today's competitive job market, having employees who would recommend their company as a great place to work is invaluable. These advocates may contribute to a positive workplace culture and higher employee retention.
The People Experience Hub's Insights Report 2024 sheds light on the factors that drive advocacy using our Px3™ framework, which allows you to understand how employees Think, Feel, and Do.
Understanding the Px3™ Framework
The Px3™ framework is designed to help organisations understand the key drivers of positive employee outcomes. It separates these outcomes into three categories: Think, Feel, and Do. By analysing these elements, organisations can identify what influences people outcomes such as willingness to recommend their company.
Promoters: What the data tells us
Our people science team have looked at all of our surveys to pull out the insights that matter most to our clients and advocacy (using the eNPS question “Would you recommend this company to your friends and family as a great place to work?”) has been shown to matter at a board and senior leadership level.
In our 2024 Insights Report we see that:
- Percentage Favourable Responses: The percentage of employees who agreed or strongly agreed with this statement has increased by 4 percentage points compared to the previous year
We also saw that positive feelings towards Company Leadership and the impact of unfavourable feelings towards Line Managers had an impact on the results of this question:
- Influence of Leadership: Employees who felt that their senior leaders cared about them were 1.5 times more likely to recommend their company
- Impact of Line Management: When employees rated their direct managers unfavourably, they were 5 times less likely to recommend their company
Helping your people become your biggest fans
Px3™ is a framework that allows us to carry out predictive analysis where we can show what has the most influence in the work environment on the outcome of recommendation/advocacy.
So, let us explore the insights:
Think: The Perceived Environment
The "Think" aspect of the Px3™ framework focuses on employees' perceptions of their work environment. According to our data, several factors within this category significantly impact advocacy:
- Company Leadership: When employees believe that their senior leaders care about them.
- Company Leadership: That they believe the organisation is headed in the right direction.
- Company Leadership: When your people think that Senior Leaders act in everyone’s best interest.
- Recognition: When employees feel that their good work and successes are recognised and celebrated.
Feel: The Felt Experience
The "Feel" component addresses employees' emotional experiences at work. Our insights show that the following elements of the felt experience flow through into outcomes such as advocacy:
- Belonging: Employees who feel a sense of belonging.
- Enjoyment: When employees are free to enjoy being at work.
- Purpose: Employees who feel proud to be part of the organisation.
Do: People Outcomes
The "Do" aspect focuses on the actions and behaviours of employees. In this case:
- Advocates: Employees who would recommend the company they work for to their friends and family as a great place to work.
Of course, this data comes from our wide data set, and your organisations results may be different. We do not advocate a one-size-fits-all approach, but if you are starting your journey to improve your employee advocate score, this is a good place to begin.
Are you ready to drive positive people outcomes?
Further eNPS resources
Check out our other blogs, articles or e-books below: